We realize that the key players influencing a community’s position on the issues are often non-politically involved leaders. It could be the volunteer township fire chief, a teacher or a clergy member. These grasstop leaders are another focus area for many of our advocacy and campaign efforts.

Whether we advocate and reach out to them through personal conversations, public meetings or media spots, our work targeting the grasstops drives a whole new group of people to support these issues and contact their officials. As with any of our efforts, we start with a strategy and utilize our expansive list of connections to achieve the desired results.